DVG America Magazine

Advertising & Article Deadlines

January-February Issue - DECEMBER 1
March-April Issue - FEBRUARY 1
May-June Issue - APRlL 1
July-August Issue - JUNE 1
September-October Issue - AUGUST 1
November-December Issue   OCTOBER 1

Advertising Rates & Policies

DVG America magazines offers complete ad design facilities for you. All advertising is subject to the editor's approval before publication.

All ads should be sent to Dog Show Art, DVG-America Magazine, 571 Blue Star Court, Traverse City, MI 49684. Ads must be prepaid.

Please make check or money orders payable to Dog Show Art.

Ads cannot be canceled after the deadline.

A 10% discount is offered for yearly contracts (6 insertions). Payment in full (US Funds Only) must accompany all advertisement. No refunds. MasterCard and Visa accepted.

Ad Sizes & Rates

Black & White Camera Ready

Full Page (7 1/2 W x 9 3/4 H) ...................... $95.00
Inside Front Cover (Full Page Only) ............... $110.00
Inside Back Cover (Full Page Only) ................ $105.00
Back Cover ........................................ $250.00
Centerfold (Must be 2 full pages) ................. $220.00
Half Page (7 1/2 W x 4 3/4 H) ........... .......... $70.00
Quarter Page (3 1/2 W x 4 3/4 H) ................... $50.00


Business Card Ad (3 1/2" W x 2" H - No Photo)
   Includes Typesetting - per issue $25, per year ...$80.00
Classifieds - 40 cents per word - minumum charge of..$15.00


LAYOUT AND DESIGN
Typesetting Full Page............................... $40.00
  1/2 Page ......................................... $30.00
  1/4 Page.......................................... $20.00
Each photo (Black and White) ....................... $10.00

 
 Color Ad Rates
Back Cover ........................................ $400.00
Inside Front Cover ................................ $380.00
Inside Back Cover ................................. $370.00
Inside Color Page ................................. $370.00
Centerfold (Must be 2 pages) ...................... $550.00

 ADDITIONAL COLOR CHARGES
Typesetting (Any ad size)........................... $40.00
Photo Scan only (up to 5 X 7) ...................... $65.00
Photo Scan only (up to 8 X 10) .................... $100.00
Color separations (up to 8 X 10)................... $200.00
Full Page Bleed (on all 4 sides) .................. $140.00

Advertising Guidelines

Camera Ready

All "Camera Ready" ads must be of equal quality as displayed in DVG America magazine. "Camera Ready" ads must be of correct size and typeset. To insure equal quality of pictures, photographs should be made into 133 lines per inch film halftones; or 100 lines per inch PMT halftones.

Color Requirements

• All color ads must be set up in Cyan-Magenta-Yellow-Black (CMYK)* values.
• Change any pantone colors to CMYK*.
• 4-color advertisers should supply a set of offset progressive proofs clearly marked "Final-follow for color". This should include a copy of all CMYK* color breaks.
• Cromalins, Fujiproofs, Matchprints and approval proofs will also be accepted.

*NOTE: If file is not set at CMYK values, the ad will run in black and white.
Electronic files are acceptable. Please refer to Digital Specifications.

Digital Specifications

Please send three things:

1. 100 MB Zip disk or CD-Rom containing ad files.
2. Hardcopy of your disk's directory.
3. Hardcopy of ad

• Supply ads in one of the following version: QuarkXPress, Illustrator, or Photoshop. We can except tiff or eps files done in other programs. We can not except ads done in Pagemaker.
• Artwork and photos must be placed in the file at 100%, 300dpi as a tiff or eps file.
• Include copy of all linked graphics files. DO NOT rename graphics files after linking.
• Include a copy of both printer and screen fonts. Adobe fonts are preferred. True Type fonts will not be accepted.

Photographs for Ads and Articles

All photographs must be of good quality. To receive your photo back after printed, you must enclose a return address; otherwise all photos will be kept on file at Dog Show Art.

• Do not write on the back of the photo itself; tape to the back of the photo the name of the dog plus your name and address. Article photos should be assigned a numeric title with corresponding text as typed copy identifying subjects of photo.
• Do not cut your photos - Indicate the sections you would like cropped out on a photo copy.
• Please provide photos with good contrast that are in sharp focus.
• Photos can be reduced or enlarged in size to fit ad.
• Digital photos should be at 100%, 300 dpi, tiff or jpeg.

When mailing photos, mark the outside of envelope "photos-do not bend"

• Please provide ad copy electronically (via email) or typewritten, (do not use all capital letters!) clearly indicating what you want in the ad, include the correct spelling of names, and state the size of ad you would like.

Dog Show Art cannot be held responsible for any errors caused by missing or incorrect files or information.

If there are any questions, please call us at (231) 943-4626.

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